While Google AdWords may not be suitable for all businesses, it’s an excellent choice for most businesses. In fact, it’s recommended that if people are searching for your business or product online then you certainly should set up an AdWords campaign for the keyboard.
Lots of business owners are skeptical about the effectiveness of Google AdWords, well you shouldn’t be. In 2016, it was reported that Google made $79.38 billion in revenue from advertising alone. That number tells the story of how many people actually clicked on the AdWords ads.
If you’re not already convinced that works and is important for your business, well, below we’ve given you 7 solid reasons why you should set up an AdWords campaign for your business.
There’s No Minimum Investment
The beauty of Google’s AdWords is that it can accommodate even the most demanding budget. You don’t have to worry about making large upfront payments as common with most ads companies.
With Google AdWords, you don’t have to make monthly payments or rental charges. There’s probably no risk to your investment at all if you know what you are doing.
Sure, some keywords may be expensive, but if you understand how PPC bidding works, you can actually make the most out of your money using Google AdWords.
You only pay for results
Google AdWords is a Pay-Per-Click ads campaign. This means you only pay when someone clicks on your ads.
This is good for your budget and business. You won’t have to pay for just showing your ads and at the same time, you’ll only pay for clicks on your ads which can often lead to conversion.
Often when clients are searching Google, they are looking for a solution to a problem.
Google AdWords provides business owners the perfect time to place their products or services which can be of help to searchers. As such Google AdWords is a good way to sell more.
It is well known that top pages on a search engine results get more clicks than those on the second or third page.
AdWords places your business right at the top of the search engine results and as such is guaranteed to get more clicks.
AdWords Prevents your competitors from stealing your branded traffic
If your business is already popular and people are searching for you by your brand, there’s every chance your competitors will want to steal some of these traffic by setting up an AdWords campaign using your brand as the keyword. This way when a user searches for your business, the competitors website will appear at the top result.
To prevent this, you’ll want to set up an AdWords campaign for that keyword and really bid for it fiercely especially when your business is very popular. Keyword bidding is very important because Google considers the ads of the highest payer before others. Understanding how PPC bidding works can easily help you find the best amount to bid for a particular keyword.
AdWords is Faster than SEO
While improving your site SEO is good especially in the long run, AdWords is a faster way to get massive traffic to your website. With SEO you’ll have o wait months and sometimes even years before you start making noticeable improvements but with AdWords, you will start getting traffic once your campaign goes live.
AdWords is especially important if you’re looking to make quick sales as you can literally set it up and start seeing results immediately.
Makes Ads More engaging
Google is now incorporating AdWords ads on YouTube. This is because it has been found that videos are more engaging than written contents.
YouTube alone gains more than one billion unique visitors every month. That’s more than 2 times the number of visitors for Yahoo and Bing. By Incorporating your ads on videos, Google AdWords puts your ads in front of more people.
AdWords traffic might convert more than organic traffic
Organic traffic is good and in fact, every business owner should work hard to get it right. But at the same time, recent studies have shown AdWords traffic might convert better than organic traffic. This has been attributed to the hyper-targeting nature of AdWords. It makes use of keywords which only targets audiences you most want to reach.