Today, social media platforms are one of the main communication channels between companies and their consumers. For that reason, they also represent powerful tools to capture more business opportunities.
But do you know how to promote on and boost social media and gain more customers? What should be considered when building marketing strategies for these channels?
In today’s post, we’ll talk about some actions that can make social media leverage your business. Check out the points below:
How to boost social media?
Facebook, Twitter, Linkedin, among others — whichever social network your company chooses, it needs to be constantly monitored. They should be updated with new posts, campaigns, and interactions with your target audience so that it becomes a reference and brings good results. For that, check out the 8 tips we have listed here:
#1. Know your target audience:
The first tip is one of the most important on our list. Knowing your target audience will not only drive social media but will also guide all your sales actions.
Therefore, it is essential to know the needs of your potential customers, what they are looking for and want, where they are and how they communicate. From this data, you and your team will be able to draw more assertive strategies, with better response and less cost and time, in addition to strengthening relationships.
#2. Curate the content:
Before the popularization of the internet and content marketing, we were bombarded daily by a multitude of outbound marketing actions.
What characterizes outbound marketing is the interruption strategies. A basic example of this is the breaks of a TV movie to show advertisements. The problem is, nobody likes to be interrupted.
To gain the attention of social media users, it’s important to have good content curation. This will enable your company’s page to overcome the audience’s natural resistance to any information that looks like an advertisement.
A good tip is to investigate the response metrics (comments and shares) to assess which type of content your fans like the most.
#3. Create a posting routine
To boost social networks, it’s no use creating a fan page or a profile and leaving it idle. With the dynamism of the networks, content posted two days ago is already considered old.
Therefore, create a posting routine. Prepare some posts and leave them in the queue, so that, in case there is something unforeseen, you have material to share.
There is no exact number of how many posts you must make in a given period. You shouldn’t be absent, but you shouldn’t be that annoying person who floods social media with posts all the time.
#4. Interact with your followers
One of the main rules for using social media for the benefit of your business is that if you don’t start an interaction with someone, no one will interact back.
As we mentioned, people have a certain resistance to marketing and, therefore, will avoid contact with company profiles. This is why the brand itself must cultivate relationships.
When a follower leaves a comment on your posts, respond! Encourage people to comment, share, like and retweet as these will strengthen your brand.
Facebook, for example, uses the number of interactions of followers (likes, comments) to determine the organic reach of posts on a page. The more interactions that occur, the less you need to pay to boost your posts.
You may even go further and award the most active clients. You can give them promo codes, discounts or send gifts. For the latter, use Nuwber to find their contact details. Such gestures will encourage other users to be more active as well.
#5. Switch nutrition and targeting posts
There are two types of posts on company social networks: nutrition and audience targeting. In nutrition posts, the page offers content of interest to its followers. The idea is to make them more connected and interact with the brand.
In targeting posts, the company usually publishes a link from a landing page to try to direct followers to purchase or have a closer interaction with the business.
The most interesting thing for the company is to alternate posts of the two types. Try different frequencies to find what works best for your audience.
#6. Use the targeting options
Facebook offers an interesting option for targeting your posts to certain types of audiences. For example, the page can prepare an attractive post with a striking image and target it only to young people up to 22 years old.
But, after all, what is the advantage of showing posts to a single group of people, if it is possible to show them to a bigger audience? The reason for this strategy has to do with the platform’s organic reach.
Instead of showing your posts to all followers, Facebook only shows them to a small portion. This audience share is around 5% of your page’s total fans.
Therefore, it is more advantageous to make a post focusing on a group – men or women, for example — and direct it to that audience, thus increasing the probability of interactions and, consequently, increasing the organic reach.
#7. Find your niche and positioning
Not everything popular on the internet will work for your business. These days, for example, many pages appeal to the fun stuff, using funny memes and images. But that won’t necessarily work with your exact audience.
More than replicating established techniques, your company must find its language and position, always based on its target customers. This will generate more identification, providing a natural and lasting connection.
#8. Be careful with the vanity metrics
Social networks provide very interesting data. From the analysis of a publication’s reach and actions, it is possible to see what attracts its audience the most, what attracts the most attention, and this can be used to generate greater engagement with the brand.
However, there is one trap you shouldn’t fall into: the vanity metrics. The metrics that deserve our full attention are those that help us make decisions. However, the number of likes on a page or post, for example, does not lead to decisive action.
Many companies are too concerned about likes, but what does this data represent? First of all, this number may have been purchased, which is already discouraging your control. Second, various reasons can lead a person to like a page without having a direct determination of what motivated them.