How to build an engaging enterprise application?

An enterprise application is a modern approach to fuel the employees’ productivity and optimize the overall workflow as well. It is no wonder that demands and needs for enterprise apps are steadily growing. In fact, building a successful business application is a daunting task for any company. The challenge is to develop a truly engaging app that your employees would like to use on a regular basis. We have reviewed the essential elements that make up an integral part of the successful enterprise app development. In case you want to learn more how to develop an engaging enterprise app, our article “How to build an engaging enterprise application” will introduce you five tips for building a successful app strategy.

#1 Research employees workflow

The initial step towards building a successful app starts with the detailed study of the target consumers’ needs and preferences. And the enterprise app development is not an exclusion. For this reason, you need to know the department’s culture inside and out. Ask the employees where they spend most of the labour hours and which devices and tools they use for work. As a final result, your enterprise app should present a proper channel that makes the access to the enterprise data mobile and simple from any device. Besides, do a survey what the employees need for the better work productivity. With this information in mind, it is more feasible to build a handy app that will be adapted to the employees’ daily routine in a short span of time.

#2 Focus on simple app solutions

Instead of prioritizing the complex projects for app development, it is worth concentrating on simple enterprise applications that perform only some but high-value functions. Why is it so? The first, the large enterprise projects are complicated  and pricey to carry out and maintain as well. The second, such apps’ multifunctionality tends to make the workflow tougher. For this reason, many businesses put the simple app solutions above. Typically, the employees have an extremely busy workload almost every day. Being lost in a sea of endless emails and task, they need a tool that will notify them about the most urgent workflow parts. If that’s a case, a simple app that organizes the workflow and sends timely notifications comes in handy. Such apps help the employees pick out the critical tasks, give priority to them and complete the tasks quickly.

#3 Choose a platform

Nowadays the mobile device has become an inseparable part of the workflow. Indeed, an average employee tends to use three devices every day. In such a manner, this factor should be taken into account while choosing a platform for an enterprise application. Opting for only one platform, say iOS or Android, may entail the issue with the app compatibility with various devices. For this reason, many businesses give priority to the web-based applications. Since web-based apps assume cross-platform development, they can run smoothly on multiple devices regardless of the operating systems and their versions. This kind of apps has one significant drawback. As the web-based apps require the constant Internet connection, they cannot be accessible in offline mode. With that in mind, your company will need seamless access to the Internet to realize the full functionality of the enterprise app.

#4 Create engaging experience

It goes without saying that people are more likely to use only those apps that are really user-friendly and have a visually pleasing design. Thus, consider the applications you use every day and figure out what makes these apps engaging to you. Such approach will come in handy when elaborating the concept of the enterprise app that your employees will use on a regular basis. Moreover, any user would like to access only the chunk of the received information that has been previously personalized according to his/her needs and preferences. To enhance user engagement with the app, it should offer content personalization. For instance, such popular apps as Facebook and Pinterest allow newsfeed personalization. This way, a user always receives a content that is based on his/her preferences and search history. The following approach to user engagement should also be taken when crafting a successful enterprise application.

#5 Start with use cases of critical importance

It is a big challenge for any company to implement new technology to the regular workflow. For this reason, the adoption of the enterprise app functionality should be done in a piecemeal manner. It is worth starting with use cases of critical importance. First, the app should deal with those tasks that have an immediate impact on company’s employees. If the app copes with these given tasks, you can move on and expand the use cases to the more complex ones. As a result, the app can become a powerful means of productivity and efficiency enhancement.