Off Page SEO Techniques – Beginner Guide

Off Page SEO Techniques: Whether you are a blogger or a digital marketer, you can’t ignore the importance of the off page SEO techniques. They help in link-building which is a crucial factor to rank in search engines.

Many bloggers shout out that they stuck at 2nd of 3rd page in the Google SERP, tried everything but can’t able to rank. Actually, they wait for ranking. According to their conception, some magic kind will happen, and their ranking will be skyrocket.

Sadly, this sort of magic happens in the movies. If you want to rank, you have to build links and off page SEO techniques are only the solution.

In this article, I will name and describe the working off page SEO techniques.

They work for me and I’m ranking on their basis. Hopefully, they should work for you if you are in the same niche.

Before diving into this monster guide, let’s have a brief about SEO for those who are very new to this Word.

What is SEO?

SEO or we say Search Engine Optimization is a method of strategies, tactics, or techniques used in the process of getting more visitors to your site by organic, free search result. It helps in getting a higher rank on Search Engine Result Page (SERP) including Google, Yahoo, and Bing, etc.

There are two types of SEO techniques.

1). On page SEO techniques
2). Off page SEO techniques

On page SEO techniques:  These are the most common SEO techniques used by every blogger. They are those techniques which you can implement on your website to get higher ranking such as internal linking, page titles, Meta descriptions, Meta tags, etc.

If you want to know more about on page SEO techniques and you can check my another post which have all major on page SEO techniques which playing major role into getting massive search engine traffics.

Must Check: Best On Page SEO Techniques

Best Off page SEO techniques Complete Guide

The off page SEO techniques are the external activities of any blog or website.  These techniques are for building links. Some quick off page SEO techniques like as link roundup, guest or sponsor posts, submissions, etc.

off page seo techniques

The off page SEO techniques which I am going to cover here.

1). Resource Pages
2). Broken Link Method
3). Regaining links
4). Claiming links
5). Links roundup
6). Guest posting
7). Sponsored posting
8). Blog commenting
9). Forum Posting
10). Directory submission
11). Video Submission
12). Audio Submission
13). Image Submission
14). Document Submission
15). Infographic submission
16). Social bookmarking

Now time for all off page SEO techniques full description, why these SEO techniques are important for you and you can work with these off-page SEO technique.

1). Resource Pages

Resource pages are one-time published page which has a collection of hand selected posts regarding a particular topic which provides links to evergreen content. It does not need to be specifically a page, but it is only done once. If you have strong content to be a part of it, you can ask the writer to add your link to it too. But, make sure to have good content as you are asking a person to modify an already done work.

Some example of resource pages are..

1). Top post for a particular topic for a year or long.
2). Best post about various Blogging tools used.
3). A company using tools they use or industries they are working with which are not on their site.

Now to find the resource page you can use search engines like Google, Yahoo and Bing, etc. with the search term like ‘SEO blogger of year 2016‘ or ‘best marketing techniques for 2016,’ etc. After you get a resource page opportunity you were looking for, you can contact the person through email, social, contact form (while email is preferred the most)

An example of the email

Hi (Name of receiver),
I came across your website’s resource page (name of the page) and thought to give you a link to include.
The content you had linked is little dated, and I am sending you the link for the same kind of post with new updated version of it.
If interested, you can check it here (insert your link).
Have a great day!
(Your signature)

Do try to give them some incentive in exchange for adding your link like, offering to share it with your audience on your social media, emails, etc.

2). Broken Link Method

Those links which show the 404 page while users go through them are called the broken links. Mostly resources pages and old blog posts are the massive source of broken links.

The big marketers are following this technique to build authoritative links. Most of the times, you receive a contextual links. Therefore, I’m fond of broken links.

To find broken links of any page, use a chrome plugin check my links.  This chrome plugin will show you the broken links within a page. After having relevant broken links, simply contact the admin through email, social, contact form (while email is preferred the most) and tell them about it while asking for your link.

An example of email

Hi (Name of receiver),
I came across your website’s resource page (name of the page) and noticed that there is a dead link.
In the (name) section, (dead link) is not valid anymore.
It looks like the article is moved from the original place. I assume you would like to fix the link; I have a post regarding the same but more advanced and up to date which I would like to submit in its place.
If interested, you can check it here.
Title:
URL:
Have a great day!
(Your signature)

Chances are more that this off page SEO techniques will work out as maybe they are willing to fix the link and quickly accept your link in the wake of the dead one. But, your content needs to be an exact replacement for that post to get the link.

3). Regaining links

When a website, which was used to link to your content had to remove it for some reason. You can ask the person to replace them again.

First of all, you need to know the exact reason behind the loss of link. The various reasons could be

They had changed the URL on their site.

Their website is down or moved (migrated).

They had removed it.

You can use ahrefs to find out your missing links. And after knowing the exact reason for losing link you can contact the website owner through email, social, contact form (while email is preferred the most) and ask them.

An example of the email

Hi (Name of receiver),
Greetings,
You have an article (the title of the article) which was a link to one of my post (name of your post).
I was recently looking to it and noticed that it was no more valid.
Is there any chance that you could add it back?
I would be happy to pitch it to my audience in exchange.
Do let me know about it.
Have a great day!
(Your signature)

The expectation behind this off page SEO techniques is that if the link was not deliberately removed by the person. He/she may add it again.

4). Claiming links

Sometimes a website may mention you in their content but does not link it to you maybe because they do not feel the need or they do not have the exact URL genuinely. Well, you can ask them to link those mentions.

You can use tools like Google alerts, mention, IFTTT, etc. to find those unmentioned links. I use Google alerts as they are easy to setup. After you find the unmentioned link you can contact the person through email, social, contact form (while email is preferred the most) to claim it.

An example of the email

Hi (Name of receiver),
One of my friends mentioned that they had seen the name of my site on your post (link of post), and when I read the post, I find it amazing.
Thanks to mention, I appreciate that.
But I had noticed that you did not link it to my blog. Maybe you won’t have exact URL at the moment, would you like to link it to my site?
I would appreciate that.

Thank you!
(Your signature)

Hope you may use this method for getting some good quality backlinks, I used this method many times when getting some notification via Google alert. I think this is also a great off page SEO techniques which can improve your search engine ranking.

5). Links roundup

Link roundup is a collection of post about a particular topic while it sounds just like resource pages, but there is the difference between them. Link roundups are posted o regular basis and mostly contain top posts or their liked content of a short, specific period from a week to a maybe couple of months.

First of all, you need to know what it is like on the web. The most basic example is:-

1). Top SEO post of week
2). Best tips for the blog of the month.
3). My favorite reads of the month.

You can use search engines like Google, Yahoo, and Bing, etc. to find the sites which regularly do the link roundups. You can contact the person through email, social, contact form (while email is preferred the most) and ask them for the future link.

Yes, the link in the link roundup post is asked before the post is published.

Example of email

Hi (Name of receiver),
I came across your website and thought to give you a link to include in your next roundup.
Title:
URL:
(Summary of the post)
Let me know if it works out; I will be happy to share it with my social media and email audience.
Have a great day!

(Your signature)

6). Guest posting

Well, we are not unfamiliar with this off page SEO techniques in general, but many people may not know the real worth of it. With the benefit to SEO, it also provides more exposure to a new audience, brand exposure, significant traffic back to you and more.  Well, guest posting requires you to provide great content on a regular basis without same repetition.

You can use search engines like Google, Yahoo, and Bing, etc. to look for blogs who accept guest authors in your niche. And after finding you opportunity you can contact the person through email, social, contact form (while email is preferred the most)

An example of the email

Hi (Name of receiver),
My name is (name), and I am a freelance writer based in (your location).
I was surfing the net while I notice your site, I want to ask that are you still accepting guest post? If yes, I would love to write for you.
I have a post ready to publish about (the subject of the post), and I could set it for your site.
You can check my other work here
(Link some of your guest posts).
Thanks for your valuable time.
Have a great day!
(Your signature)

Always send your best guest post written and do not exceed more than 4 to send.

7). Sponsored posting

Sponsored post is getting your link in the post in exchange for the benefit of the site owner. But we are looking for sponsorship which accepts advertising in native form. That is like a guest posting.

Try to tell them foremost that you will not pay for the post tagged as sponsored in any manner.

Most of these opportunities are found through as advertising on the blog, or promote your blog, etc. You can use search engines like Google, Yahoo, and Bing, etc. to find them out, and then you can contact the person through email, social, contact form (while email is preferred the most) for a native buy of the space.

An example of the email

Hi (Name of receiver),
I came across your site and noticed that you offer to advertise. I am interested in it.
Can you let me know various advertising options you have, mainly I am looking for native advertising, which is more like guest posting?
Will wait for reply. Thank you for your time.
(Your signature)

8). Blog Commenting

As many of people think blog commenting is spamming but I want to tell you that blog commenting is not spamming only if you put a valuable comment to the site with your link.

First, it is better to work in your same niche, so any website which provides content relevant to your site is the one you need to focus on.  The blog commenting is a simple yet efficient way to get links back and potential readers.

To be sure to get your comment on the blog, the only way is to give thoughtful, value-adding comment. Only with that you can link your post which is in support to your comment.

This is my favorite off page SEO techniques which I always use for increase my domain authority and get quality backlinks.

9). Forum Submission

Forums are most prominent online spots to build authority as well as accomplishing link placement purpose. However, link placement isn’t that easy many marketers claim to. Due to strict Guidelines of Big G, almost every forum has tight results & regulations to place links within threads. You have to be authoritative and relevant if you want to build forum links.

Few forums only allow adding links signature into your own forum account profile after contributing in some threads.

If you are going against the rules of any forum, this may lead to temporary or permanent ban. So, always avoid this situation.

Just signup through the forums, complete your profiles, and give the best answers in the different threads as per your expertise. Build your authority and smartly place the links within your answers. The ratio of your answers and links should be 10:1. Before placing links read the T&C of the thread. If they prohibited link placement, just avoid it doing.

10). Directory Submission

The Internet directories are consisting relevant links of website and blogs distributed into different categories. The reputed directories have good authority and you can submit your blog or site in the relevant category.

Earlier, they were counted among the top off page SEO techniques, but, due to the spam on a large scale, they lost their significance.

Now, only a few directories are present that hold value and worth submitting links to.

You can search them using Google, Yahoo, and Bing, etc. as ‘directory’ or ‘add businesses and terms like that.

After you find the desired directory, you can just submit to it with your details as it may need.

I will recommend you submit links only to those directories having good authority and aren’t spammed.

If you don’t know how to submit link by directory submission sites list then I have one post which has all steps by steps guide. By the help of this guide you can easily submit your links on these type high authority sites.

Must Read: High PR Directory Submission Sites List

11). Video Submission

Video submission is a good way to attain authority links. If you create a video, upload it to YouTube and give a link back in the description then it will pass huge authority to your blog or site. Despite of being a no-follow link, it will pass huge power to your site or blog.

You can share your original video content on any of video sharing sites. But the key point is its description. While search engines like Google cannot hear or see your video content but it can interpret it with the description. Write down the description as a summary of your video and with that provide the link to your site.

Some of the sites where you can submit your video are:

1). http://www.youtube.com
2). http://www.vimeo.com
3). http://www.myspace.com
4). http://www.dailymotion.com
5). http://www.blip.tv and so on.

12). Audio Submission

Audio submission is one of the trendings off page SEO techniques because these sites are less spammed compare to other SEO techniques.

Just like video links you can also provide audio links to your site quickly but make sure your audio clip is not copied. Make an audio podcast or music to share free or for purchase, but it needs to be original as your content.

You can share your original audio content on any of audio sharing sites. But the key point is its description. While I said earlier search engines like Google cannot hear audio content but it can interpret it with the description. Write down the description as a summary of your audio or its transcript and with that provide the link to your site.

Some of the audio sharing sites you can use are:-

1). http://www.sutros.com
2). http://www.soundcloud.com
3). http://www.pandora.com
4). http://www.mediafire.com
5). http://www.filestube.com and so on.

13). Image Submission

The images on your blog or site give you a chance to build links through them. There are multiple sites available for image submission. You need to create account there and submit your original creation over there.

It is one of the most common off page SEO techniques used by bloggers.

Whenever you upload an image must have your logo over it as you don’t want to get it copied without giving you credit.

Sites like Pinterest, Instagram are solely worked on pictures. You can share your pictures with the world on them and provide little content that describes the picture best with your link to it. They provide authority links which make your link profile naturally. And also, provide tons of exposure to people which can increase your traffic in huge amount.

Some of the great images sharing sites are:-

1). http://www.pinterest.com
2). http://www.instagram.com
3). http://www.facebook.com
4). http://www.flickr.com
5). http://www.tumblr.com
6). http://www.devianart.com

14). Document Submission

In the document submission, you share your valuable content in the popular document format (Pdf) and upload them on to document sharing sites.

All you need is content to be original, with some knowledge which is usable for your key audience.

You can search for these sites over search engines like Google, Yahoo, and Bing, etc. all you need to sign up on the website with your email id and details. And after making an account, you can easily share your content on it.

Some of the documents sharing sites are:-

1). http://www.scribd.com
2). http://www.google.com/docs
3). http://www.dropbox.com
4). http://www.mediafire.com
5). http://www.docstoc.com and so on.

15). Infographic submission

Another best off page SEO techniques for improving ranking. As the name suggest, infographic means information in the medium of graphics. You may have seen pictures with text on them. They are part of infographics when you convey your written words in the form of pictures. They are highly trending in the market nowadays.

Yu can only make your infographics with the help of software like powerpoint or any other picture formatting software which provides customization with text.

You can share them on the infographic submitting sites with your link to your targeted audience.

Some of the infographic sharing websites are:-

1). http://www.visual.ly
2). http://www.coolinfographics.com
3). http://www.dailyinfographic.com
4). http://www.graphs.net and so on.

16). Social bookmarking

Social bookmarking is most popular and commonly used off page SEO techniques to get quality backlinks. Many of you already do share your each blog post on your Facebook page, twitter account, etc. it is the part of the social bookmarking technique.

It also helps search index to get deepdownlinks from your blog to the higher level.

Have an account on the social bookmarking site with your primary email id. After that, you can share your content links with people around you who follows you or friends with you on your social media platforms.

Some of the most popular social media platforms are:-

1). http://plus.google.com
2). http://www.digg.com
3). http://www.reddit.com
4). http://www.squidoo.com
5). http://www.stumbleupon.com and so on.

Final Words:

The off page SEO techniques play a significant role in link building which is a most crucial factor for ranking any web page in Google. Try these off page techniques to rank your posts. If you are having issues with link building, this post guide you in a well manner to build links properly. I would like to add one more thing at the end. Don’t involve in the spamming through these techniques. Work smartly and enhance your ranking.

Good luck!!!